Your website speed is one of the most important factors in whether visitors stay or leave. Google uses page speed as a ranking signal, and visitors will abandon a page that takes more than 3 seconds to load.
The good news is that with modern web practices — lazy loading images, minimal blocking scripts, and efficient hosting — there's no reason your site should be slow.
What affects page speed?
The biggest culprits are unoptimised images, too many third-party scripts (chat widgets, excessive tracking pixels), cheap hosting with slow server response times, and bloated website builders that add unnecessary code.
What we do differently
At Flatout, speed is baked into every website we build. We use modern image formats, lazy loading, clean code, and premium NZ hosting — so your site is fast from day one.